International marketing assignment help

International marketing is marketing done by companies overseas and across international boundaries. International marketing which today is also known as Global marketing looks at the entire world or globe as one large market place to market its products.  However this may not be as simple as it sounds. It involves strategic planning taking care of firm-level marketing including market identification, targeting, entry mode selection, conducting market research, pricing policies, marketing mix, marketing segmentation involving accessibility, profitability etc. and various other time decisions to be made to compete in International markets.

  International marketing has evolved over the years with the changes happening around and with new technologies coming in. So international marketing focuses on the various new technologies, how these can be implemented into marketing and therefore along with the traditional practices they will also implement newer technologies, online marketing strategies etc.

International marketing also includes domestic marketing, export marketing, foreign marketing, multinational marketing etc.

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